Your organization’s website can earn money if it is designed in the right way. An organization is mostly about its brand and the perception it has between its existing and potential customers. A website is one of the numerous brand-building exercises which an organization needs to design very carefully.
A website is simple and easy to apprehend must effectively communicate the values and objectives of an organization. While visual appeal is a good-to-have characteristic, you must not compromise with simplicity, useful information, and user-friendliness. Attractive graphics and animations are always a secondary preference as compared to the simplicity and easy interface.
Website must represent your organization goals
Your organization’s website must immediately and clearly communicate the goals and mission to a visitor. The visitor should easily get the whole idea about the organization’s profile, area of expertise, and domain knowledge. Communication can happen either with a simple sentence (like the social networking sites apply on its log-in page) or with graphics or animation. The idea of representation is to be as clear and quick as possible.
Website must be easy to comprehend
An average web surfer is impatient and prefers the information handed over in a platter. If a visitor is unable to find the required information easily or it tends to click more to get the desired one, chances are that you will see an exodus of visitors from your website.
The key points to be remembered while developing the website are plan about the number of pages, page layout, usage of graphics and animation, advertisement banners and their placements, links, breadcrumbs, data communication architecture, content management system, server types, and color scheme before you start the designing process. Keep your target audience and the best practices of web design in the mind. The more you plan, the better are the chances of your website doing well on a sustained basis.
Content is King
There are many websites with poorly written content and this can turn off visitors. Examples of ineffective content are spelling and grammatical errors, poor sentence structure, verbosity, and inadequate information. The checklist on these points and the engagement of expert developers will help you to develop genuine content on the website. As a website will be catering to a global audience, the content must be simple and easy to understand with minimal use of jargon.
Search optimize the website
Search engine optimization is a very important factor for making the website easily available for visitors. If you optimize the website for good rankings on search engines, it will attract more visitors. So the keyword selection must be very specific and comply with the principles of good search engine optimization.
Measure website performance
You can measure a website’s performance by tracking the number of hits recorded each day, a number of transactions the visitors are performing per day, pages which record-high hits and low hits, the average speed of page download during a day, and so on. These are important indicators. Google Analytics provides excellent tools to measure the performance of a website.
Obviously, the customer is the most desired guest and everything on your website must be guided by customer preferences. Good planning followed by execution and performance tracking is the characteristics of a high-performing website.